Project overview
Treebo
Niche: Hospitality
Project Intro
Treebo gave me the opportunity to work across content, social, brand and creative, while leading a team of six. The challenge wasn't simply to create more content. It was to build a stronger point of view and a system that could consistently produce interesting work.
MY ROLE
CONTENT STRATEGY · SOCIAL · STORYTELLING · TEAM LEADERSHIP
impact
Treebo's Instagram audience grew from 30K to 100K followers, more than tripling over the course of my work on the brand. Instagram engagement increased from 0.2% to 1.3%, as the content strategy shifted towards more engaging formats, stronger storytelling and a clearer social voice. Launch social content strategies for three brands Treebo Club, Medalio and BIBIJI'S, helping establish their positioning, content direction and social presence.
Project overview
Treebo
Niche: Hospitality
Project Intro
Treebo gave me the opportunity to work across content, social, brand and creative, while leading a team of six. The challenge wasn't simply to create more content. It was to build a stronger point of view and a system that could consistently produce interesting work.
MY ROLE
CONTENT STRATEGY · SOCIAL · STORYTELLING · TEAM LEADERSHIP
impact
Treebo's Instagram audience grew from 30K to 100K followers, more than tripling over the course of my work on the brand. Instagram engagement increased from 0.2% to 1.3%, as the content strategy shifted towards more engaging formats, stronger storytelling and a clearer social voice. Launch social content strategies for three brands Treebo Club, Medalio and BIBIJI'S, helping establish their positioning, content direction and social presence.