hey hey there!
I'm KUSHAGREE
Content & social leader who likes figuring out what a brand should say, finding the story in it, and making content people actually want to engage with.
I really, really love a good story. The kind that makes you stop scrolling for a second and think, oh, that's good.
I BUILD BRANDS, CONTENT & IDEAS PEOPLE WANT TO TALK ABOUT
A little about me
I LIKE GOOD CONTENT. I LOVE IT WHEN THE DATA AGREES.
I’ve spent 6+ years working in content and social, helping consumer brands find their voice, grow their audiences and tell better stories.
My sweet spot is where good writing meets good strategy - with data in the room to tell us what’s actually working.
6+ YEARS IN CONTENT AND BRAND
5+ YEARS Leading teams
0 to 100k+ scaled multiple brands
my work
A FEW THINGS I'VE BEEN BUSY BUILDING
Content, social, storytelling and brand with the numbers to show for it.
SIDE PROJECTS
I saw a brand.
had a thought.
RAN wITH IT.
what i do
you can count on me when it comes to..
Content Strategy
What should a brand talk about? How often? In what formats? And how does all of it add up to something bigger? I build content systems that answer those questions.
Social Strategy
Content Pillars
Editorial Systems
Content Calendars
Writing and Storytelling
This is probably the part I enjoy most. Finding the interesting bit, giving it a voice and turning it into something you'd actually want to read.
Social Copy
Campaign writing
Scripts
Brand Storytelling
Social and Brand
I think about social as part of the brand, not a separate channel that gets handed a calendar every month. The goal is to make the brand feel recognisable without making every post feel the same.
Social Identity
Brand voice
Campaigns
Community
Brand Positioning
Data-led Creative
I don't believe everything good can be measured. But I do believe the numbers can tell you something. I use performance and audience data to understand what people respond to, where content is losing them, and which creative ideas are worth pushing further.
Creative Testing
Audience Insights
Performance Analysis
Optimisation
HOW I WORK
HOW I USUALLY GET THERE
step 1
FIND THE STORY
First, I figure out what is actually interesting. The product. The audience. The tension. The cultural moment. There's usually a better story hiding underneath the obvious one.
step 2
Find the voice
Then I figure out how it should sound. Because knowing what to say is only half the job. The other half is making sure it sounds like the brand and not like something written by “the social media team.”
step 3
make it & measure it
Then I make the thing. And look at what happened. What got attention? What got shared? What drove clicks? What didn't work at all? The data doesn't replace the idea. It helps me understand where to take the next one.
numbers/proof
i like a good story, i also like a good spreadsheet
if you have made it this far
HAVE A BRAND THAT NEEDS SOMETHING TO SAY?
Or maybe you know what you want to say, but haven't quite figured out how to make people care yet.
That's usually the interesting part.
Let's grow your brand together
you are free to ask
a few things people ask
ARE YOU MORE OF A CONTENT PERSON OR A BRAND PERSON?
HOW MUCH DOES DATA INFLUENCE YOUR CREATIVE WORK?
DO YOU WRITE OR JUST STRATEGISE?
HAVE YOU MANAGED TEAMS?
hey hey there!
I'm KUSHAGREE
Content & social leader who likes figuring out what a brand should say, finding the story in it, and making content people actually want to engage with.
I really, really love a good story. The kind that makes you stop scrolling for a second and think, oh, that's good.
I BUILD BRANDS, CONTENT & IDEAS PEOPLE WANT TO TALK ABOUT
A little about me
I LIKE GOOD CONTENT. I LOVE IT WHEN THE DATA AGREES.
I’ve spent 6+ years working in content and social, helping consumer brands find their voice, grow their audiences and tell better stories.
My sweet spot is where good writing meets good strategy - with data in the room to tell us what’s actually working.
6+ YEARS IN CONTENT AND BRAND
5+ YEARS Leading teams
0 to 100k+ scaled multiple brands
my work
A FEW THINGS I'VE BEEN BUSY BUILDING
Content, social, storytelling and brand with the numbers to show for it.
SIDE PROJECTS
I saw a brand.
had a thought.
RAN wITH IT.
what i do
you can count on me when it comes to..
Content Strategy
What should a brand talk about? How often? In what formats? And how does all of it add up to something bigger? I build content systems that answer those questions.
Social Strategy
Content Pillars
Editorial Systems
Content Calendars
Writing and Storytelling
This is probably the part I enjoy most. Finding the interesting bit, giving it a voice and turning it into something you'd actually want to read.
Social Copy
Campaign writing
Scripts
Brand Storytelling
Social and Brand
I think about social as part of the brand, not a separate channel that gets handed a calendar every month. The goal is to make the brand feel recognisable without making every post feel the same.
Social Identity
Brand voice
Campaigns
Community
Brand Positioning
Data-led Creative
I don't believe everything good can be measured. But I do believe the numbers can tell you something. I use performance and audience data to understand what people respond to, where content is losing them, and which creative ideas are worth pushing further.
Creative Testing
Audience Insights
Performance Analysis
Optimisation
HOW I WORK
HOW I USUALLY GET THERE
step 1
FIND THE STORY
First, I figure out what is actually interesting. The product. The audience. The tension. The cultural moment. There's usually a better story hiding underneath the obvious one.
step 2
Find the voice
Then I figure out how it should sound. Because knowing what to say is only half the job. The other half is making sure it sounds like the brand and not like something written by “the social media team.”
step 3
make it & measure it
Then I make the thing. And look at what happened. What got attention? What got shared? What drove clicks? What didn't work at all? The data doesn't replace the idea. It helps me understand where to take the next one.
numbers/proof
i like a good story, i also like a good spreadsheet
if you have made it this far
HAVE A BRAND THAT NEEDS SOMETHING TO SAY?
Or maybe you know what you want to say, but haven't quite figured out how to make people care yet.
That's usually the interesting part.
Let's grow your brand together
you are free to ask
a few things people ask
ARE YOU MORE OF A CONTENT PERSON OR A BRAND PERSON?
HOW MUCH DOES DATA INFLUENCE YOUR CREATIVE WORK?
DO YOU WRITE OR JUST STRATEGISE?
HAVE YOU MANAGED TEAMS?
hey hey there!
I'm KUSHAGREE
Content & social leader who likes figuring out what a brand should say, finding the story in it, and making content people actually want to engage with.
I really, really love a good story. The kind that makes you stop scrolling for a second and think, oh, that's good.
I BUILD BRANDS, CONTENT & IDEAS PEOPLE WANT TO TALK ABOUT
A little about me
I LIKE GOOD CONTENT. I LOVE IT WHEN THE DATA AGREES.
I’ve spent 6+ years working in content and social, helping consumer brands find their voice, grow their audiences and tell better stories.
My sweet spot is where good writing meets good strategy - with data in the room to tell us what’s actually working.
6+ YEARS IN CONTENT AND BRAND
5+ YEARS Leading teams
0 to 100k+ scaled multiple brands
my work
A FEW THINGS I'VE BEEN BUSY BUILDING
Content, social, storytelling and brand with the numbers to show for it.
SIDE PROJECTS
I saw a brand.
had a thought.
RAN wITH IT.
what i do
you can count on me when it comes to..
Content Strategy
What should a brand talk about? How often? In what formats? And how does all of it add up to something bigger? I build content systems that answer those questions.
Social Strategy
Content Pillars
Editorial Systems
Content Calendars
Writing and Storytelling
This is probably the part I enjoy most. Finding the interesting bit, giving it a voice and turning it into something you'd actually want to read.
Social Copy
Campaign writing
Scripts
Brand Storytelling
Social and Brand
I think about social as part of the brand, not a separate channel that gets handed a calendar every month. The goal is to make the brand feel recognisable without making every post feel the same.
Social Identity
Brand voice
Campaigns
Community
Brand Positioning
Data-led Creative
I don't believe everything good can be measured. But I do believe the numbers can tell you something. I use performance and audience data to understand what people respond to, where content is losing them, and which creative ideas are worth pushing further.
Creative Testing
Audience Insights
Performance Analysis
Optimisation
HOW I WORK
HOW I USUALLY GET THERE
step 1
FIND THE STORY
First, I figure out what is actually interesting. The product. The audience. The tension. The cultural moment. There's usually a better story hiding underneath the obvious one.
step 2
Find the voice
Then I figure out how it should sound. Because knowing what to say is only half the job. The other half is making sure it sounds like the brand and not like something written by “the social media team.”
step 3
make it & measure it
Then I make the thing. And look at what happened. What got attention? What got shared? What drove clicks? What didn't work at all? The data doesn't replace the idea. It helps me understand where to take the next one.
numbers/proof
i like a good story, i also like a good spreadsheet
if you have made it this far
HAVE A BRAND THAT NEEDS SOMETHING TO SAY?
Or maybe you know what you want to say, but haven't quite figured out how to make people care yet.
That's usually the interesting part.
Let's grow your brand together
you are free to ask