Project overview
D2C Launch
Niche: Product Launch
Project Intro
For a digital product launch, content wasn't just there to build awareness. It had to bring people to the product. I worked across content, distribution, merchandising and promotion, building an organic acquisition engine around the launch.
MY ROLE
CONTENT STRATEGY · DISTRIBUTION · GROWTH
impact
UNIQUE VISITORS The Bobble Fan Store generated 1.6M+ unique visitors in three months, driven primarily through content and organic distribution. ORGANIC TRAFFIC 95% of the traffic was organic, making content and distribution a significant driver of product discovery. Designs Launched Launched 35+ designs and 900+ SKUs while managing designers, vendors, pricing and website.
Project overview
D2C Launch
Niche: Product Launch
Project Intro
For a digital product launch, content wasn't just there to build awareness. It had to bring people to the product. I worked across content, distribution, merchandising and promotion, building an organic acquisition engine around the launch.
MY ROLE
CONTENT STRATEGY · DISTRIBUTION · GROWTH
impact
UNIQUE VISITORS The Bobble Fan Store generated 1.6M+ unique visitors in three months, driven primarily through content and organic distribution. ORGANIC TRAFFIC 95% of the traffic was organic, making content and distribution a significant driver of product discovery. Designs Launched Launched 35+ designs and 900+ SKUs while managing designers, vendors, pricing and website.