Project overview
Bobble AI Do More Be More
Niche: Campaign
Project Intro
Do More, Be More with Bobble AI was a content-led campaign built to make Gen AI feel useful in everyday life. We created five brand films around five use cases like AI Email Writer, AI Motivational Quotes, AI Jobs, AI Translation, and AI Summary each showing a simple, relatable way to use the feature. The campaign was then distributed through Bobble Lab, Bobble AI’s in-app Reel section, turning the content into a product discovery and adoption channel.
MY ROLE
I led the campaign end-to-end from developing the creative strategy and defining the role of each use case, to shaping the narratives, overseeing the films, and driving their distribution across the app. The focus was to make the features feel less like AI capabilities and more like things people could actually use.
impact
20M+ Organic views generated by the campaign 30,000+ Paid installs from the campaign within a month +35% Increase in feature adoption after the campaign was distributed through Bobble Lab
Project overview
Bobble AI Do More Be More
Niche: Campaign
Project Intro
Do More, Be More with Bobble AI was a content-led campaign built to make Gen AI feel useful in everyday life. We created five brand films around five use cases like AI Email Writer, AI Motivational Quotes, AI Jobs, AI Translation, and AI Summary each showing a simple, relatable way to use the feature. The campaign was then distributed through Bobble Lab, Bobble AI’s in-app Reel section, turning the content into a product discovery and adoption channel.
MY ROLE
I led the campaign end-to-end from developing the creative strategy and defining the role of each use case, to shaping the narratives, overseeing the films, and driving their distribution across the app. The focus was to make the features feel less like AI capabilities and more like things people could actually use.
impact
20M+ Organic views generated by the campaign 30,000+ Paid installs from the campaign within a month +35% Increase in feature adoption after the campaign was distributed through Bobble Lab