Project overview
Bobble AI
Niche: Consumer Tech
Project Intro
At Bobble, I worked on making a consumer tech product feel like it belonged in people's everyday conversations. That meant building a social voice, finding stories in the product and culture around it, and creating content people had a reason to engage with.
MY ROLE
CONTENT · SOCIAL · WRITING · BRAND
impact
INSTAGRAM AUDIENCE GROWTH Bobble's Instagram audience grew from 50k to 330k+ followers, helping build a significantly larger owned audience for the brand. LINKEDIN AUDIENCE GROWTH Bobble's LinkedIn audience grew from 5K to 30K followers, turning the channel into a substantial content and brand-building platform. B2B Content Pitches Successfully wrote over 15+ investor deck & video pitches for Bobble AI and its multiple B2B services LINKEDIN ENGAGEMENT RATE Engagement on LinkedIn increased from 2% to 9%, as the content strategy evolved around stronger storytelling, more distinctive formats and audience-led content.
Project overview
Bobble AI
Niche: Consumer Tech
Project Intro
At Bobble, I worked on making a consumer tech product feel like it belonged in people's everyday conversations. That meant building a social voice, finding stories in the product and culture around it, and creating content people had a reason to engage with.
MY ROLE
CONTENT · SOCIAL · WRITING · BRAND
impact
INSTAGRAM AUDIENCE GROWTH Bobble's Instagram audience grew from 50k to 330k+ followers, helping build a significantly larger owned audience for the brand. LINKEDIN AUDIENCE GROWTH Bobble's LinkedIn audience grew from 5K to 30K followers, turning the channel into a substantial content and brand-building platform. B2B Content Pitches Successfully wrote over 15+ investor deck & video pitches for Bobble AI and its multiple B2B services LINKEDIN ENGAGEMENT RATE Engagement on LinkedIn increased from 2% to 9%, as the content strategy evolved around stronger storytelling, more distinctive formats and audience-led content.